A powerful event built around one impactful case study
State The Case is a turnkey, 50-minute virtual event. You bring the customer story and expert voices; the program provides the structure, moderation, and experience... as well as post-event ouputs and assets for your team.
Program fundamentals
- Length: 50 minutes
- Platform: Zoom
- Room size: ≈ 12 curated buyers
- Lead time: ~6 weeks from agreement to live event
- Defined schedule: Tues or Thurs, 1:00 or 3:00 PM ET
Who it’s built for
The format is ideal for complex, high-consideration solutions where buyers need education, reassurance, and peer proof — not just more assets.
- Enterprise and mid-market B2B
- Technical, security, or data-sensitive offerings
- Mission-critical platforms and services
The five building blocks of a State The Case event
1. Case study selection
Your team identifies a single customer story that best shows your value with a clear challenge → solution → outcome arc and stakeholders similar to your target event audience.
2. Narrative shaping
The story is shaped into a concise, visual flow with our help. Our recommendation is a 20 minute × 10-20 slides format, focusing only on what buyers truly need to know and leaving the rest of the meeting for moderated Q & A and discussions.
3. Audience curation
You define the ideal buyer profile and provide a targeted invite list that we'll use for outreach under our third-party brand. The audience will feel like they have been invited to a closed, expert event versus a "sales webinar".
4. Live facilitation
A neutral State The Case moderator hosts the session, frames the story, and guides discussion so it stays candid, balanced, and on track. The goal is a highly-effective event with engaged attendees.
5. Follow-up enablement
You get engagement insights, key questions, and themes that inform next steps for sales, marketing, and product.
- Video recording and transcript
- AI-based summary notes
- Full rights to the final presentation and speaker notes
From idea to event in about six weeks
Week 1 — Define
Lock in the customer story, audience profile, and event objectives. Align on next-steps.
Week 2-3 — Content Design and Tuning for the Audience
We will help you shape the narrative and finalize your deck, and we will work together to formulate your prompts for discussion and Q&A.
Week 4-5— State The Case Invites Attendees
State The Case will run outreach to curated buyers, manage invitations and response , and confirm for you who will be in the event.
Week 6— Delivery and Post-Event Wrap-Up
State The Case will host the event, capture insights, and debrief on outcomes and recommended follow-ups.
